Search Engine Optimization - SEO
What is SEO?
Search Engine Optimization (SEO) is a process implemented to increase a sites visibility.
It involves identifying what keywords and phrases visitors will use to
find your website and placing them in strategic places in the appropriate
densities throughout your website. Key words and phrases are the key ingredients
that search engines consume.
How can SEO Help Me?
It is critical for any company to take into consideration how well its website will rank in the most important search engines and directories. There are many steps that a company must take in order to maximize a website's
success in search engines and directories. Many companies underestimate the
importance of search engines and fail to understand how to leverage the
viral nature and global reach of the internet.
FACT: As of January, 2006,
US Consumers were 54% more likely to search the Internet
than pick up a phone book to find the products or
services they wanted.
Search engines have a large audience:
* FACT: There are 4.9 billion Internet searches per
* FACT: There are 133 million unique searchers.
* FACT: There are 37.4 searches per searcher each month.
Search engines have a loyal audience:
* FACT: 99% of Internet users utilize search engines.
* FACT: 56% of Internet users search at least once a
* FACT: 21% of Internet users search four or more times
Source: comScore qSearch data Jan. 2005; total U.S.
Whether you use your website to establish brand
identity, collect leads, foster sales or sell online,
the internet and more specifically your website is an
important marketing and sales resource. Relevant
keywords and phrases will bring targeted "pre-qualified"
traffic to your website. Leveraging it
thru SEO will yield ongoing dividends and set you above
Our Approach to SEO.
We use a targeted research technique to identify top
level terms for your market. Our research compares the competitiveness of each
term, yielding those terms with the best chance for a successful outcome. After
the key terms are identified, they must be embedded into the site
content and meta tags.
Once the changes have been made to your site, it is now ready for
submission. We will manually submit your site to the top search engines and
directories including Google, Yahoo, MSN, AOL, AltaVista, HotBot, Lycos, FAST (Alltheweb),
About, Netscape, Teoma, Ask. Directories include Yahoo, Looksmart, DMOZ,
Business.com. While search engine algorithms may different they are all looking
for and ranking based on quality content and quality inbound links.